Creating and branding digital tools that match with a long-term business strategy
HIKOB is a 5-year-old start-up headquartered in Lyon and created by three PhD Graduates in information technology. HIKOB’s mission is to develop and provide wireless autonomous multi-points data acquisition systems to capture information on the field and learn from reality, in all contexts and conditions.
FROM DATA ACQUISITION TO BRAND
But what data acquisition really means and what are the outcomes to communicate with stakeholders?
HIKOB partenered with FLAIR since 2015 to evolve their digital tools and brand position based on the new strategy spliting their data acquisition systems between long-term monitoring and mobility contexts: “Stationary” and “In Motion”.
Building on the existing identity we worked on a graphic system that would work in harmony with HIKOB purpose: data acquisition.
But what data acquisition really means and what are the outcomes to communicate with stakeholders? We decided to focus our effort on the three aspects that guide HIKOB’s work: capture, transmission, analysis.
These three core aspects guided us during our process to put HIKOB to its new brand position.
ALL FORMS OF CONTENT, ONE WAY TO BRAND
Bring together the two business units in one unified visual system
The challenge that HIKOB gave us was that customers and prospects should quickly identify the two major use cases of their system on all kinds of communication.
First we ensured that all the digital tools we made were adequately visible on search engine so we performed an audit and created all the SEO tools needed to maximize the visibility of the brand on search engines.
Based on data as the main visual element and its contextualization we deployed communication systems for each business unit.
Thus the system « Stationary », as much as « In Motion », has its own illustrations, colors and animations and remains completely identifiable within the brand.
From website to video idents we managed to bring together the two business units in one unified visual system.